The Kit
Nineteen free exercises for figuring out what’s next. No signup needed.
Challenge. Adjust. Align.
Start here if you don't know what to work on yet. These are thinking exercises — they help you find the right problem before you spend months on the wrong one.
Most people resist change. Understand why — and design around it.
It's easy to think about the direct results of an action. But what happens as a result of those results?
Consider the opposite of what you want to happen. A change in perspective is worth 80 IQ points.
Asking 'Why' enough times ensures you're solving the right problem. Asking 'How' helps you explore the right solution.
Every problem has more than one solution. First identify the problem, then ideate on solutions.
The first idea is rarely the best. Forcing yourself past two options is where the thinking happens.
It's easy to consider what happens. It's harder to dig into what it means and what to do next.
Overcome the tendency to believe what we think is true. Use the scientific method to validate assumptions.
Gain alignment by making the work clear to everyone — from the vision all the way to the success measures.
Often called a 2x2 — fast, versatile, and powerful for prioritizing almost anything.
Ideate. Explore. Refine.
Reach for these once you know roughly where you're headed. They're hands-on: generating options, testing them, and getting something out of your head and into the world.
A great starting point for design inspiration comes from analyzing your competitive landscape.
Drawing from existing experiences in the world can act as a new lens for viewing your own.
It's a lost art to generate divergent ideas — then pressure-test them as a team without anyone dominating the room.
Often the secret to great design lies in quantity, not quality. Generate eight divergent ideas, fast.
Listing features is a start, but thinking through a beginning, middle, and end shows how someone experiences them.
Storytelling is innate to us, and a powerful way to deeply think through the experience you're building.
Going deeper into the people and systems behind your product helps you spot gaps and avoid pitfalls.
Imagining the future helps you prepare for the steps you'll need to take to get there.
Build a simple landing page to get feedback and test ideas cheaply before building more.